Once a month we give an eight hour rebrand to a established company. Our goal is to turn a company into a experience brand.
WHAT IS A EXPERIENCE BRAND?
A brand which is alive, this brand knows it works for and with people. A brand who communicates and imbody’s a clear and conscious mindset, thereby working in a true authentic way.
WHY REBRANDING SHELL?
Most people will think of gas stations when I say “Shell”. “Just some place where I can get my fuel”. But did you know that Shell’s core values are honesty, integrity and respect for people? That they support and invest in really great programs for society? We didn’t either. When we visited their website we noticed that most communication is focused on shareholders and profit interests. The social involvements of Shell are neglected or really well hidden. We are convinced that profitability is a result of the business and should not be the main goal. It is unfortunate that a company who is doing so many wonderful things without communicating them propably. So thats why we gave Shell an eight hour rebrand!