The Alfred Umbrella Stand is the latest release from DesignByThem. The umbrella stand is a welcomed addition to the Alfred Range of floor storage accessories designed by Seaton Mckeon.

Suitable for residential and commercial spaces, the Alfred Umbrella Stand features a central handle for easy maneuvering and an inbuilt shelf to accommodate large and small umbrellas. The product is sturdy and robust, suitable for outdoor use and comes in a variety of colours.

“We approached Seaton to develop an umbrella stand based on the original Alfred Magazine Rack,” says Sarah Gibson. “We loved the useful and endearing form of the handle and asked Seaton to integrate this into the new piece.”

Seaton began his career as a freelancer at Bluesky Design Group after completing his degree in Industrial Design at the University of New South Wales in 2011. He has developed concepts for companies such as Electrolux and Nescafé and is the recent winner of the inaugural Australian Furniture Design Award 2016.

Photography by Pete Daly


Alfred Umbrella Stand in Yellow

Alfred Umbrella Stand in White

Alfred Umbrella Stand in Black

Alfred Umbrella Stand

Alfred Umbrella Stand, top view

Alfred Umbrella Stand and Alfred Magazine Rack

Alfred Umbrella Stand, Tuck Bar Stool

Alfred Umbrella Stand, Tuck Bar Stool, Nuptial Pendant