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From the experiment of “Apparecchiare la città” presented at Salone del Mobile of Milan was born the first collection for “Lago Maggiore Casalinghi” brand not realized by a unique company, but by a wide network of production firms.
The collection, was designed by Ghigos Ideas for household product companies that, for the first time, joined forces to cooperate on a uniform project, to diffuse and promote the district production across the international markets.
These companies valorize their specific manufacturing culture, putting them into a common project to create a new brand.
The collection will be presented, for the first time during Ambiente 2013 in Frankfurt.
The stand evokes a lake landscape and the local districts as islands that create the Lago Maggiore archipelago that become inhabited. The table, as an urban masterplan, hosts a new collection of objects that speaks about consumer-goods. Objects become as icons and send back to an urban landscape, creating a real “city of objects”