Dear Paolo and Emanuela,

We are very happy to announce that Papabubble Yokohama has opened and we
wondered if you could possibly submit this news.

Papabubble the artisan candy shop in Yokohama was designed by japanese designer Yusuke Seki collaboration with Jaime Hayon.

Statement :

Japanese Interior designer, Yusuke Seki has recently been woking as an Art Directer and Interior designer.
He is now designing Papabubble in Amsterdam, which will be second launch in the Netherlands.
The exhibition will be open from the end of June, 2012.
With this email we would like to introduce the story of Papabubble Yokohama,
Seki’s latest completed work with Jaime Hayon.

Concept :

Regarding “Papabubble ” the Candy Shop.
Papabubble – Caramels Artesans started in Barcelona in 2004, and has since launched all over the world.
The candies are all hand made, and shows the process of making
candy for a customer, and in doing so, entertaining kids and adult viewers alike.
The shop design resembles a laboratory, and shows off the finely presented hand
made look of these experimental candies.

Regarding to “Papabubble ” Yokohama launch.
Yokohama brunch is the third shop in Japan.
The difference between this shop and most others is that it is especially design focused.
Up until now, Papabubble shop has been a designed based on a laboratory style.
However, this latest store was designed by Yusuke Seki with Jaime Hayon, and
you can trace their strong and unique design values in the fine decorative details of
the work.

The location is an office area in Yokohama – a bay nearby Tokyo – and the store
was lacerated street level of a building which was built about forty years ago, which meant Seki needed to embark upon extensive renovation to the building .
In emphasizing the new aspects of this design, Seki managed to create a strong correlation between INSIDE / OUTSIDE method.

Not only designing focus on interior design as physical territory of place to illuminate, but also Yusuke was integrate all relevant material such as location, architecture skin, time.
Using same element retrospectively, Yusuke create explore and cross over time scale but also interior wall are being part of facade and continually.
For the purposes of continuity, Seki found and used the same tile material which was use on out side wall forty year ago.This helps the outside wall for the interior wall, helping to ensure the authentic facade of the original building.

Because Seki’s space are seems simplicity and design focus on presence of space, Jaime took on the challenge of decorating the space in a way that added a stronger sense of character and identity. Ordinarily, Papabubble stores use laboratory tools to demonstrate the experimental process of making candy, but on this occasion Jaime design these tools deliberately with more personality and defined detail such as windows, utensils?Bottles are designed by Jaime,was inspired from the performance of candy by artisans.
Eespecially the bottles are normally icon of Papabubble store, but this time, These are one-off original made by Massimo Lunardon from venice.
These stunning crystal glasses are coloured by range type of liquid, this made the difference of design from other Papabubble brunch in all over the world.

Regarding to credit :
Client : Papabubble ( http://www.papabubble.com/ )
Art Direction , Interior design : Yusuke Seki ( http://www.fatfatfat.net/ )
Furniture Design : Jaime Hayon ( http://hayonstudio.com/ )
Photo : Takumi Ota (http://www.phota.jp/ )

At the beginning:

following sketch by Yusuke Seki:

Creation of candies:

If you would like any further details and enquiry, please feel free to ask us.

Kind regards,

Press team,