Hello! My name is Jon Patterson. I am submitting some personal work I just completed over a 3 day period exploring a branding concept around this AMAZING coffee brand here in Brooklyn, Brooklyn Roasting Company. Instead of doing a traditional logotype exploration, I focused on developing an icon off of the concept, “Coffee as a window to its’ region.”
Included in the zip file are web ready images, a description and a pdf presentation. I uploaded one jpg to give you a quick glimpse 🙂
Thank you and I hope you like!