Featuring a series of events during the London Design Festival 2012, the Chilean delegation is landing to celebrate the 10 years of this world-famous design festival based in London.

100% design London will host the official pavilion of the Chilean delegation supported by governmental institutions like the Ministry of Foreign Affairs, ProChile and the National Council for Culture and the Arts.

Following the big success of last year’s edition, the talent of young Chilean companies is presented within the prestigious festival for a second time. Based on a concept of booths emulating a jewelry shop, the pavilion with its characteristic black color shows a big table to exhibit tableware, porcelain, cutlery and a series of containers for the designers
Bravo design Studio, Christine Birkhoven Design Studio, Great things to People design studio, Isabel Lecaros Cox, Maria Ignacia Murtagh, Orlando Gatica design Studio, The Andes House, Ximena Muñoz & Macarena Meza design studio, Yerko Tank Design Studio.

Chilean pavillion IP515 at 100% design London
Earls Court Exhibition Centre Warwick Road London SW5 9TA United Kingdom
Beyond 100% Design London the Chilean delegation will also have different presentations at major events in London such as:

TENT LONDON (OLD TRUMAN BREWERY HANBURY STREET LONDON E1 6QR) presents bravo! design at Stand G12. Their new product “nests” and “The Family” made of wood and copper.

TRAMSHED (The Sorting Office 21-31 New Oxford Street London WC1A 1BA)
The Andes House showcases its collections of furniture containers and accessories: “Basic”, “Alto” and “Las doce”.

The ROVE GALLERY (Lincoln House 33-34 Hoxton Square, London, N1 6NN) houses a SEBASTIAN
ERRAZURIZ exhibition titled “THE JOURNEY OF SEBASTIAN ERRAZURIZ”, where he will present “an original series of designs, maquettes and sketches on the themes of Life & Death”, while, on September 19, Sebastian Errazuriz’s book Monographic published by Die Gestalten. / Press preview at 6 pm.

The national presence in 100% Design is focused in the production of objects of small and medium scale with a clear local accent and conceptual innovation. Orlando Gatica combines his work with the one of local craftsmen in order to produce an unprecedented piece. Christine Birkhoven, Bravo! and GT2P challenge the users to redefine the function of their objects. Luxia and Yerko Tank gracefully observe the nature and social roles to define their proposals. Maria Ignacia Murtagh and Isabel Lecaros visit our historical, aboriginal and colonial legacy in order to formulate design from a contemporary point of view.

The participation of The Andes house in Tramshed and Bravo! in Tent talk about professionalism and the great moment of our design and the curiosity through which the world has initiated a dialogue with it. This new generation of chilean designers works directly about our patrimony and local history, wagering on the integration of languages that are typical from our country and the utilization of local materials. They have encountered the difficulty of transforming craft processes and technologies into series of design of productive scale. Remarkably, from a certain way, they have been able to transform such difficulty into a plus which provides the hallmark and personality to their works.

We are happy to confirm that the provocative and critical wager of Sebastian Errazuriz, which mainly consists of debating the encounters of arts/design and rising tension between the relations of form and function, starts to overcome the circle of the connoisseur of arts in order to join a wider group of audience. His first individual exhibition; The Death & Wake of Sebastian Errazuriz and the launching of his first monography The Journey of Sebastian Errazuriz witness that.

It seems to be that in a world where design is competitively available, these four national representatives suggest that the discipline of design can also be approached from a different tempo, in which distance and shortage become a value instead of a problem. Not from the great economical centres, but from the south of the planet. Not from the global scale development, but from the periphery. This is probably the moment in which concrete ideas, tangible objects and typical language of the chilean design have a lot to contribute to make possible a better world.