designfever’s Interactive Table uses 3D printed models that, when placed on an iPad, respond to user’s movements to learn information about Lexus vehicles at the 2013 Seoul Motor Show.
The goal of the project was to introduce users to the philosophies and advanced technologies of the Lexus brand while having a meaningful and interactive experience. To represent advanced technologies found in the vehicles, we utilized the most current forms of 3D modeling and printing software when developing the project. The simple act of controlling a model car to learn more information provides an experience that resonates with users of all ages.
Miniature models of the 5 vehicles on display at the 2013 Seoul Motor Show were created. To best demonstrate the client’s sleek design and technologies, the vehicles were created utilizing the 3D printing. iPads were pre-loaded with programs created to immediately respond once the model is placed on the display. Each model displays unique geometric patterns and shapes that evoke a different response when placed on the iPad, encouraging engagement with users.
It is difficult to produce a memorable experience for everyone at a large event like the 2013 Seoul Motor Show. The project was successful in that it struck a cord with users almost immediately. Using the Interactive Table for only a few seconds produces a stunning and personal experience for users that allows them to recognize the client’s philosophies and use cutting-edge technologies. The concept allowed adults to pretend to be kids playing with toy cars, while children could pretend to be adults that drive