Phone-diary is a design product, launched by KT (Korea Telecom), the No. 1 ICT company in Korea as a limited edition gift for its customers. Based on innovative concept in convergence of digital and analog, the diary was designed to guide customer to a more convenient and richer mobile experience. Most of all, the cover of the diary catches the attention, being transformed into a cradle for smart devices. To enable this special and smart transformation, the cover was designed in unique diamond-shaped structure with minimum lines and units to build the structure.
Folding the cover along the lines, users can convert it into a cradle effortlessly. They can also write a memo on the diary while checking mobile scheduler or taking note, having video call or listening to on-line lecture. The metallic polyurethane makes the diary look as fabulous as a fashion item, just like an elegant clutch bag to catch the attention of the audience anytime, anywhere. Offered in 4 different color choices of red, dark grey, silver and gold, the diary represents corporate brand color of KT to build connection to product design identity of the company.
Phone-diary with the unique and fascinating design was recognized by iF Design Award, becoming 2015 Winner in two categories.