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Reflection detail
Window display detail
Main installation
General view
Nudie Jeans Concept Store
Assembly process
left: Nudie Jeans concept. Right: One of the 4 window displays
Window display view
Entrance and window display
Detail of the main installation

“It all starts with a pair of drys”

Ephemeral installation and window display at the Nudie Jeans Concept Store in Barcelona.
The main element used for the display is recycled cardboard, the same one used to carry and store Nudie jeans

Following one of the main concepts of the brand : repair- recycle- reuse ; over 100 cardboard boxes have been used. Every piece of cardboard is cut and assembled by hand, one by one, making all of them unique.

The rips and creases come to life. Each window displays a distinct pair of jean, of real costumers, which explains a different story, its own story.

“YOUR JEANS GO WHERE YOU GO.
THEY LIVE YOUR LIFESTYLE.
THEY GET ABRASIONS AND SCARS.
AND THEY BLEED.
JUST LIKE YOU.”

The windows are used as a blackboard, and found written the jean model , the age of it , and what they have experienced during this time.

Susana Piquer is an interior designer and art director; working as a freelance under the moniker: colapso, and is co-founder of the multidisciplinary studio (fos). Her work is focused on interior design and architecture/ephemeral installations.