Sines (Portugal), organizes, since 1999, the World Music Festival with the aim to disseminate and promote inter-cultural diversity and various musical expressions not normally covered by the “mainstream”music industry.
The meeting in one place of innumerous musical andaesthetic forms gives the FMM Sines (Festival Músicas do Mundo de Sines) a unique, unrepeatable and timeless spirit.
By simplifying the form and exploring its capabilities in the communication role, we chose a graphical representation of the world map as the concept to construct the visual identity of the festival.
In the exercise of summarizing its graphic representation,the planisphere is transformed and simplified by adopting color values thatinform and distinguish our continents, resulting in the identification of the originsof various musical styles.
From this summarized representation of the world it wasdeveloped a matrix, symbolizing the cultural mixture of the festival, which will be the used as the basis for the entire visual identity of the festival.