I’ve created a product that ought to appeal to your readers: Etch Maps!


Etch Maps are beautiful data visualizations of your Foursquare check-ins on finely printed Manhattan, Portland, and San Francisco city maps.

Our Maps

Are a new kind of map. Before the world was circumnavigated, maps were drawn by adventurers, explorers, and artists. With Etch, you become the mapmaker, creating maps of your personal data.
Are fine art prints delivered to your door. They’re printed on archival heavyweight fine art paper for rich color reproduction and texture. Our maps resist smudges and fingerprints—ideal for display without framing.
Are exclusively available to Foursquare users. However, we plan to incorporate other location-aware products and services—Instagram, OpenPaths etc. in the future.

About Etch

Etch was founded in 2013 by Jeremy Weikel, a creative coder based in Portland, Oregon, and myself, Michael Yap, a designer practicing in New York City.
Etch is a data product company. Our maps are the first in a series of data products that aim to: 1) unlock the value of our personal data, 2) visualize our personal data to create meaning and provide insight into our behavior, and 3) present our personal data in legible, beautiful forms.
Etch is derived from my studies and master’s thesis project in data visualization at SVA’s MFA Interaction Design program from 2011 to 2012.

We welcome your readers to create a map on our site: https://etch.cc. The offer code “earlyadopter” is good for free shipping through June 30, 2013.

If you have any questions I would be THRILLED to answer them!

My personal contact information: michael@etch.cc, @michaelryap, (415) 317–3428.

Download a press kit of images: https://etch.cc/press/press-kit.zip

—Michael Yap
Co-founder, Etch, Inc.