The King is Dead, Long Live The Wine.
With an ironic and iconic look, the box becomes a guillotine and the colours of the French flag served to strengthen the identity of this simplistic wine but without falling into chauvinism.
The paper contributes to the design with it’s texture imitating that of a flag .
All of these serve to modernize and to simplify the French iconography for modern and select target in New York.
Creative Direction: Sergio Daniel García