FurNature is a project to rebalance the relationship between global and local inspiration of the product.
The objects that surround us are the result of a process that involves intercontinental actors and displacements, if we consider: the design phase, the process of extraction and transport of materials, production, and finally, the distribution. These products are ours only because we purchased them, but the connection that they have with their creation is difficult to read, has no geographical connotations, and has no resonance in the cultural reality of their owners.
The work on the peculiarities, the localism and customization has led us to a new research project that aims to the transformation of indistinct mass products into unique pieces, geographically characterized, with their identity and open to completion by the user.
We made “incomplete” objects , aesthetically anonymous and stateless, but keeper of a functional intelligence, that can be completed and activated through the addition of natural elements found by the user in a specific location and chosen according to his own tastes, needs and links with the territory.
This creates a visible duality in the final object: a minimum component, born from industry, reproducible anywhere, globally distributed and, therefore, daughter of nowhere; and a natural component, unique, daughter of a specific place and stitched on the tastes of the final user, creating a new balance between global and local.
‘Furnature’ will be exhibited at LA DODO gallery during milan design week 2016.