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“Reaching the Sky”

GQ “Men of the Year 2012”, designed by Demirden Design, took place in Istanbul.

The event turned into an installation area in which “Reaching the Sky”, the concept of the event, found its meaning. The center piece, the double sided innovative stage created a sophisticated athmosphere and embraced the audience in very exciting way.

The strong relationship of the concept of the night with the invitation and the award designs strengthened the unity of the night. This was the primary objective of the design from the very beginning.

GQ “Men of the Year 2012” awards that took place in Turkey for the first time, not only was a good start but also a great indicator of the future awards that will have close relationship with design and art.

Demirden Design, is on the 19th year of their professional design life working
with several international brands, focused on all the design fields a brand might need: product design, design management, brand consultancy, corporate identity and graphic designs, retail, exhibition and event design.

Demirden Design is the most appreciated design office in Turkey and over the years they have been granted 19 international and local design awards including iF Gold, Red Dot, Design Plus, Design Management Europe, EDIDA, Design Defined, Exhibit Design.