0 likes

Fowlerco-hattree-1000
HatTree_BenFowler_2
HatTree_BenFowler_3
Hat Tree by Ben Fowler

PRODUCT: Hat Tree
Designed by Ben Fowler at Fowler & Co
Manufactured in Turkey for Marque Furniture
Sold by Design Masters from the Futon Company
http://www.futoncompany.co.uk/design-masters/hat-tree.html
MEASURES: 165cm high x 30cm wide x 10cm deep
PRICE: £179 (website offers 11% reduction on retail price from Futon Company stores)
See attached photos

The Hat Tree is made from steamed beech that has been cold-moulded and free bent to form natural curved hooks on which to hang clothing, hats, or anything really!

Each unit comprises eight connected strips of solid beech wood bent at differing heights. These individual units can be placed together to suit the space available: perhaps one, two or three for a wall at home, or even in groups of ten or more to kit out a commercial cloakroom.

The Hat Tree, the first in Fowler & Co’s new retail product line Marque Furniture, is the inspiration behind – and the first item commissioned by – Design Masters, a new specialist division from the Futon Company.

Launched in September 2013, Design Masters offers great design at affordable prices. Its aim is to provide a showcase and route to market for talented British and European designer-makers.

In December 2013 the Hat Tree won Best Product at the East London Design Show. The design has also been entered for a prestigious Design Guild Mark.

Ben Fowler MA RCA is a Chartered Member of the Institute of Designers and has been designing and manufacturing furniture with Fowler & Co since 1986. Ben’s design work encompasses the best-selling Sonoma range for Marks & Spencer as well as pieces for Ercol and Habitat among other household names. Based at Scott Workshops in Portslade near

Brighton, Ben’s broad practise with Fowler & Co comprises design consultancy, prototyping, commercial and domestic furniture and interiors.

Hat Tree designer Ben Fowler says:

“Two of the first Hat Trees we sold were to people with skiing obsessions, making me think I ought to have named it the Hat Ski.”

“The idea came when I was out sketching, I saw twigs sticking out of a hedge and thought of branches that you might hang your coat on when out gardening, then the concept got refined.”

“The Hat Tree is really useful in places other than the hall. You could have it in the bathroom, for towels and dressing gowns or in the bedroom for hanging scarves, belts and ties. It really can be used anywhere.”

“Beech is a common, sustainable and under-used wood grown widely across Europe. Historically beech has been used to make Windsor Chairs and for bodging [wood turning].”

“We’ve done bits of work for the Futon Company, usually samples and prototypes, for years and years. When I came up with the Hat Tree it kicked off the idea to do a whole new website devoted to oddball things that don’t quite fit with the rest of the Futon Company’s offering.”

Press enquiries:
Chloë King
07971 215049
hello@bychloeking.co.uk

The Hat Tree has been featured on Mad About The House and Daily Decorum blog