HER Barra de Peinados is Mexico city’s first Blow Dry Bar. Innovative, young and vibrant, HER specialize in hairstyles. No cuts, no colour, just blow outs – where clients can choose from an exclusive menu designed to bring clients the latest looks.
Glasfurd & Walker worked with the HER team to create a brand that reflects their core goals and vision for this new offer.
The studio handled all areas of the creative development including identity design, art direction & photography, signage, interior design, creative direction, website design & development and packaging for in house products. Glasfurd & Walker collaborated with local interior and industrial designer, Maria Engell to realize the interior design execution.
The interior of each salon has been designed with the same appreciation for refinement with approachability that the brand reflects. The overall layout is simple, however much of furniture and interior design details are entirely custom, including sinks, work stations, reception desk, partitions and artwork. Using natural materials including marble, stone and wood along with a limited palette of pastel colour creates a space that feels fresh, light and fashionable.