I hope all is well at MoCo Loco. Being a follower of good design, I thought that you might be interested in Herman Miller’s new series called Why Design. The film series features notable designers including Yves Béhar, Ayse Birsel, Don Chadwick, Irving Harper, Gianfranco Zaccai, Studio 7.5, Steve Frykholm, and Sam Hecht and Kim Colin. The series launches today, September 10, with a new designer being profiled every Monday. Here’s the link:


Take a look. And if you enjoy it, feel free to share it. Below is the official announcement. You can find videos and photos for download at http://www.hellodesign.com/why_design/press/index.html. Give me a call if you have any questions.


Official Announcement

Why Design

At Herman Miller design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown—or as George Nelson once quipped, “I have never met a designer who was retained to keep things the same as they were.” Before we decide what we do and how we do it, we like to begin by asking the question “Why?” In Why Design, a new video series, we explore the world through the eyes of our designers, and share something of why we value their point of view.??


Each Monday morning, from September 10th through October 29th, we will launch a new designer profile at Why Design. The series includes:??

9.10.12 – Yves Béhar – “Surfing Is Like Improvisational Jazz”

?9.17.12 – Don Chadwick – “The Camera Becomes an Extension of Your Eyes”?

9.24.12 – Ayse Birsel – “Your Life Is Your Most Important Project”?

10.1.12 – Irving Harper – “Paper Is a Versatile Medium”

?10.8.12 – Gianfranco Zaccai – “Great Food Should Be Like Great Design”?

10.15.12 – Studio 7.5 – “Design by Its Nature Is Collaborative”

?10.22.12 – Steve Frykholm – “It’s the Breaks That Allow My Mind to Refresh”

10.29.12 – Sam Hecht + Kim Colin – “We Need Contrast and Tension to Be Able to Create”?

Accompanying each video is a series of candid photographs from the designers’ daily lives, offering a glimpse into their world and thought processes, and a profile of their design work for Herman Miller and beyond. 

At Herman Miller we’ve always enjoyed a special relationship with our designers. With Why Design, you can too.