Dear MOCO LOCO,
please have a look at a new work.
HOME / unusual store /
Place: Venafro, Italy
Architectural project: Luigi Valente
Design Team: Cristian Farinella, Lorena Greco
Lighting Plan: Luigi valente, Cristian Farinella, Lorena Greco
Photo: Stefano Pedretti
Client: Salvatore Gaglione
“Here is a song from the wrong side of town
Where I’m bound to the ground by the loneliest sound
And it pounds from within and is pinning me down”
(Home – Depeche Mode)
A place like home and, at the same time, a fantasy place that projects the client faraway.
It is conceived as a display cabinet that uses pure elements in order to emphasize each cloth by creating a contrast with the steel structure.
This structure both gives light to the main room and folds against the walls becoming a clothes hanger.
The black color underlines the lighting system and creates a balance with the resins that cover both floor and left wall.
Each element is used in order to emphasize the objects shown in it. This makes “Home” a unique store of its kind.