The project ‘Embodying ethics : Endangered’ aims to inform the issue of extinction of these critical endangered species. By designing a series of hunting jackets that turn into representations of the animal under threat,reminds us of our complicity in the problem. As merely a fashion item, there is a sense in which the hunter jacket empowers without guilt, but then it reminds us of the ultimate source of this potency- the act of slaying a living creature and transforming it into an object, a decorative accessory, a trophy. Rather than condemning the hunter outright, they enable us to recognise the hunter in ourselves. The aim is to create a disturbing experience that moves from aesthetics to moral reflection.