This is the latest fashion work from Romanian designer Lana: an unique, limited edition jacket made with Puma called Etno Shake. Etno Shake is a Romanian traditional take on the iconic Puma T7 Jacket, a folklore-inspired pattern coming from the old village heritage. The jacket is promoted online through a video promo, an ethnic, very Romanian-infused version of the trendy Harlem Shake meme:
The Puma store selling the jacket was decorated with the Romanian pattern used by Lana, with traditional carpet at the entrance and rural masks on the mannequins.
One of the celebrities that are already wearing the Etno Shake jacket is DJ Baauer, the Harlem Shake creator himself.
Photos download link: http://we.tl/8o6YdK9BZS