“More than just a hoodie”
Rooted in an architectural heritage (the designer is an architect), we design for the athletic-yet-discerning, style-conscious male customer. Like with architecture, our obsession with numbers helps us create perfect garment – embracing the ideals of form and function (just as great architecture does). For us, it all comes down to the numbers. Hence the name: NUMBER:Lab.
Coco Chanel once said “Fashion is architecture: it is a matter of proportions.”
It will be fascinating to see if and how the connection concerning fashion design and architecture will go forward and meet challenges in today’s society such as a demand of achieving increased sustainability, efficiency and value.
A major difference is that fashion changes from season to season, whereas buildings mostly stay the same. This on the other hand could both be an opportunity or a challenge.