Benjamin Hubert of experience design agency Layer has designed a new mass-produced charity collection box for Maggie’s, a UK-based charity organisation that provides free practical, emotional and social support to people with cancer and their family and friends.
First to re-think
LAYER is the first agency to re-think the much maligned charity box, normally a generic OEM product, sourced and re-branded by various charities. The new collection box for Maggie’s is a valuable tool to increase fundraising capability through a strong format that can be readily identified as belonging to the charity and stand out in any context. This approach is sympathetic to the design-led values Maggie’s expresses through their high-profile architectural collaborations for the Maggie’s Centres with renowned architects, including Frank Gehry, Zaha Hadid, and Richard Rogers.
Small change, big difference
The concept behind the new charity collection box is: “Small change can make a big difference”, and it has been designed to encourage giving. The body of the collection box leans forward to present an open face with a clearly demarcated money slot that can accommodate coins of all sizes and denominations as well as notes. The easy-grip form has ergonomic benefits for Maggie’s volunteers carrying heavy, coin-filled collection boxes.