For its 40th Anniversary, IONIA Porcelain, the historical greek brand, returned dynamically in the international market, presenting its new collection Mediterranean Blue in Ambiente at Frankfurt in February 2012.
The new collection is inspired by traditional weavings, textiles, decorative motifs, mosaics which have been presented with a fresh modern way. It’s inspiration is the blue of the Mediterranean Sea and the light blue of the sky while each décor is named after one destination of the Mediterranean linked with Greece since the ancient Greco-roman civilization. The new collection designed by the Greek designers Fani Malamati and Stavros Papagiannis, is produced in the decoration workshop of IONIA in Greece.
The collection Mediterranean Blue impressed for its originality and provoked the interest of big companies, stores, designers and even international competitors. Agreements have already been made for the distribution of the new collection in Turkey, Japan, Germany. At the same time, some big important brands have shown interest to collaborate with IONIA for the creation of custom made designs under their own brand.