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Original vector pattern designs
Embroidered fabric detail
Original pattern, embroidery interpretation & final swimsuit design
Original pattern, embroidery interpretation & final swimsuit design
Original pattern design (vector)
Embroidery interpretation of the vector pattern design
Original  pattern design (vector)
Embroidery interpretation of the vector pattern design
Spread from the brochure / Design Kanella - Photo Dimitris Skoulos
Spread from the brochure / Design Kanella - Photo Dimitris Skoulos

Dear “Moco Loco Team”,

Hope this email finds you well.

I would like to introduce you the collaboration between Kanella and Mitos swimwear, for the creation of the patterns of Moroccan Mosaic SS collection.

Mesmerized by the intricate geometric motifs on the glazed terracotta tilework, Kanella reinterprets the colorful and textured Moroccan mosaics, also known as zellige tiles. Her aspiration was to give more of a high-fashion edge to a classic architectural element. This is not the first time that Kanella introduces plasticity to conventionally rigid materials, as she has done embroidery work on metal and plexiglass in the past.

Exploring the summer 2014 collection, one can notice the different patterns for the top and bottom of each bikini which are intended to work in sync and resemble the unique in harmony and craftsmanship zellige tiles. Stage one was to create the swimwear patterns on screen and adjust them to the curves and folds of the fine Italian lycra fabric. Stage two required the conversion of those vector motifs into cross-stich embroidery patterns. A typically two-dimensional design turned into a three-dimensional pattern for the chosen fabric. The colors were carefully selected to honor the Moroccan finesse.

MITOS, a high-end swimwear brand that employs traditional embroidery techniques on modern design patterns, was yet to be attracted to Kanella’s work and soon after to her passion for embroidery. Their collaboration on the summer 2014 Moroccan inspired swimwear collection underlines the luxurious and sophisticated MITOS brand image.

ABOUT Kanella

Kanella is the creative mind behind her Athens based design studio. Traditional techniques and their modern applications have always stimulated her imagination and visually influenced her design work. As a Central Saint Martins graduate with strong ties to her very craft-oriented family, Kanella is not just a forward-thinking designer; she is a storyteller.

She believes that when an old story is told with modern means, or when a contemporary story is brought to life with traditional techniques, it can bridge the gap between generations, cultures and aesthetic points of view.

Kanella’s work has been featured in numerous publications worldwide.

EXHIBITIONS

Crisis is a Greek Word Traveling exhibition, Sofia 2013 / Izmir 2013 / Athens 2014
Up – International group show, Athens 2-14 / Thessaloniki 2014
Santorini Biennale of Arts 2012, Santorini 2012
Once Upon a Sponge, Athens 2012

For any further details or material, please visit our website: www.kanella.com or drop us a line!

Regards,

Kanella Arapoglou