NAIVE NUOVO SPAZIO
By Andrea Andretta (http://andreandrettadesign.com/)
Designer for Studio Oxi (http://www.studiooxi.com/)
Category: Concept store
Naive, this is his name, is a project born with the desire to create a clothing store that would give the opportunity to look beyond the traditional conception where the objects and clothes are contextualized in a harmonious way with all the surroundings.
An ambitious project by Andrea Andretta oxi Studio, a creative and artistic path wherein the design process has become a fun game between invention and restoration to be carried out with a low budget.
A space that presents itself through the furniture rethought for their “second life” and objects taken from the trips return as far away as the carpet from Persia, the metal plate completely shredded by hand bought in a souk in Marrakesh or the stone medallion originally from Indonesia, a total style fuse combined with traditional Tuscan materials such as stone and Italian walnut wood.
A project that lives beyond the simple furniture, a total interpretation of space and of each architectural element.
Located in the historical center of Empoli, district far few steps from Florence, the store has an intern area of 80 sq m and 17 sq m outdoor area dedicated to showcase, the plants are placed in an old cabinet wire mesh framed between the concrete floor and the wall color sugar paper.
The interior hides in his recess, stone columns and arches with red brick built in the 20s , a flavor that left intact past resurfaces in all its glory .
The central chandelier was made with a series of old lmpade \ torch recovered, still intact, from an antique Florentine dealer while hanging racks are made of tubular steel and ribbed bars anchored and made ??down from the ceiling.
In the wall of the entrance detail of the books used as wall shelves and below the cabinet coming from a Parisian flea market made ??with salvaged planks of wooden boats .
Going inside the store, the cashier area has as its background an old door attached to the wall to which were attached the wooden shelves, a complement of furniture created on the spot just like the center of the room table made ??from the union of a table in wood used by a painter and legs of an old table 70 recovered in an attic.
The sign made ??of old wood typefaces appears sober and slightly illuminated by a soft light hidden by a sheet of corten steel. The iron gate is a work made ??entirely to art by a master Florentine blacksmith.