In 2012, Thomas Dupré, succeeding from a long line of French opticians, decided to create his optical shop in Grenoble, France, and called on designer Cyrille Druart to come up with an original concept.
“Our intent was to start with a clean slate, rethink the very idea of an optical shop that might seem too moulded and constantly more of the same. We had to figure out how to offer a new experience.
We decided to work on both the interior and exterior design simultaneously, in order to shape a plunging perspective visible from the street, and catch the attention of passers-by. The interior uses a fluid formal language, and gives the visitor a step-by-step itinerary through products, paced by dynamic-shaped furniture throughout.” – Cyrille Druart
The shop is located in a new residential building.
One starting point was found in an existing oblique beam made of exposed concrete. The overall formal concept ensued, and is echoed in all the slanted walls.
The guiding principle inside is easily noticeable, with a glasses display shelving that runs for 90+ metres, spread over eights levels. It provides a frame to the shop, and visual continuity with the street outside.
The pure-white central display is supported by invisible glass structures, reminiscent of optical transparency.
“We meant to create an overall experience that would have visitors not only buy glasses, but also get immersed into something different, unique and memorable.”