Chicago-based, award winning designers Joe Carpita and Craig Stover launch Parallel Goods – a consumer products brand that brings good design to consumer 3D printing. Available immediately, consumers around the world have access to Parallel Goods’ original designs, available to print on desktop 3D printers.
“With lower prices and increased ease of use, we’re beginning to see 3D printers in more and more homes,” said Joe Carpita, Parallel Goods co-founder. “And while there’s a lot of the same toys and tchotchkes available on a lot of free platforms, we noticed a distinct lack of good design – specifically good design that prints reliably. That’s why we started Parallel Goods.”
The Parallel Goods experience is designed to be as simple as the designs themselves: Just print, assemble and enjoy. Parallel Goods provides customers with digital design files and step-by-step instructions for printing and assembly, and if necessary, sources for any needed hardware (like screws or lumber) from common stores such as Home Depot and Amazon.
“We both have backgrounds in industrial design, coupled with entrepreneurial spirits,” said Craig Stover, co-founder and lead designer of Parallel Goods, “The limitations and affordances of 3D printing on low-cost printers was part of our design constraints, and a motivation to launch our company. We went through numerous iterations to make sure all our designs can be easily printed on the most basic of 3D printers, but are still useful and beautiful.”
The first Parallel Goods design collection is centered around the desktop, with the vision of giving customers a quick and simple way to create a beautiful, 3D-printed workspace. The collection includes a sawhorse bracket that lets customers easily make a desk of their own, a set of striking self-watering planters, and finally a modular organizer which uses push-pins to mount to the wall.
“We believe in making good design accessible by making it affordable,” added Carpita, “With that in mind, we priced our designs to cost as little as buying an app.”
In July 2015, Parallel Goods released their Self-Watering Planter design for free on Thingiverse, the popular website dedicated to the sharing of user-created digital design files. Since releasing this design, it has seen over 6000 user downloads, and was featured on the Thingiverse homepage in July and August.