The project for a new PLAYER Entertainment Exchange store located in Porto Gran Plaza Shopping Center in Oporto city, comes with the responsibility to create a store that reflects the overall intention of the brand expansion.
This project became a reference for future physical PLAYER stores,through their architecture, furniture and graphic design.
The architectural language used meets the strong competitive image the brand with contemporary formal trends, looking seriously to teen buyers.
All the furniture was designed and built exclusively for the PLAYER stores. Their lines show us the intention of unify the dynamics of the entire brand.