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The Plus Coat Stand uses the iconography of the ‘+’ and the ‘o’ signs to hang and to hold one’s coats and umbrellas. This object simplifies the process of arriving home, allowing for one place to gather one’s belongings. In the same way that the ‘+’ and the ‘o’ work together, so do the materials. The wood, steel and rubber form an efficient structure allowing for lightness to combine with usefulness. The horizontal ‘+’ at the top uses rubber caps to ensure that garments stay on, deviating in form from traditional hook employing coat stands. This innovation to the archetype creates a product with new usefulness and value.