Pocketbuddy® redefines what an iPhone case should be by integrating a storage compartment, pill-carrying tray and slide-in card holder into a phone carrying case. Designed in Puerto Rico by Now Brands, this new product expands the iPhone 5/5s/5c experience by adding portability to many daily use articles. “In the same spirit of innovation, there was a need for a case that would protect the iPhone®, while at the same time enhancing the user’s lifestyle on the go”, said Enrique Peral, creative director and business manager at Pocketbuddy®. The Pocketbuddy® is a lightweight polycarbonate case, with ultrasonic seals for quality and durability, and a very attractive design. “The idea for the Pocketbuddy® arose out of the frustration of our mother. She would always use the alarm function on her iPhone® to remind her to take her medications, but then she would realize she didn’t have her medications with her”, says Marissa, Enrique’s sister and an industrial designer. Pocketbuddy® was born to solve a problem therefore expanding the iPhone’s experience by adding portability to medicine and many daily use articles.