Local Davis man needs your help to fund his “Honoring Fallen Trees” project

Raising $20,000 in 30 days for an innovative eco-friendly furniture project isn’t the most appealing notion to most young professionals who have recently left the business world, but a Davis man has created something that might just be worth the risk.

Joshua Rutherford (34) left real estate after the economic crash and decided to take the plunge to turn his long-time passion for sustainable woodworking into a full-time and pioneering small business. He breathes new life into local urban trees, otherwise destined for the mulch pile or burned for firewood, by turning them into uniquely handcrafted eco-furniture. Joshua’s first collection just launched via Kickstarter.com and consists of a zen-like designed bike shelf, wine rack, and bookshelf handcrafted from salvaged local urban hardwoods.

The U.S. Forest Service estimates that the salvaged timber generated every year from urban tree removals could produce up to 3.8 billion board feet of lumber. The City of Sacramento and Sacramento Tree Foundation is ramping up for the City’s very first Urban Wood Rescue
Program. Urban logging is still a fairly rare phenomenon, but there is clear potential to grow the industry and use more urban trees for wood products. Joshua is on a mission to help push this concept forward with his beautiful craftsmanship. To help finance this unique idea, he’s currently running a Kickstarter campaign to try and crowd-source the $20,000 necessary to continue his design work and expand milling and production to a larger scale.

Kickstarter campaigns operate under an “all-or-nothing” funding model so if the “Honoring Fallen Trees Shelving Collection” project doesn’t reach its goal at the end of its 30-day run on Kickstarter (ends on April 21, 2013), Joshua goes home empty-handed. Be sure to follow Joshua’s progress on Kickstarter and Facebook and be sure to spread the word to your social media networks. Consider donating as little as $1 to help his project come to life. If you decide to donate more, you could be the proud owner of some local, beautiful, and pioneering eco-furniture.