The store’s realization follows our core principles of a harmonious interplay between materials and space in order to showcase the brand’s central concepts: Fashionable and Elegance. Brightness, transparency as well as simple materials are combined to create a space which is both feminine and enveloping.
The design sees the integration of a pod-like entrance wrapped all around in honeycomb mosaic tiles which evokes images of classic black and white dress prints. Display shelves making up a wall installation inside the store repeat this basic shape. The interior is kept minimalistic, purposely trimmed down to meet the basic requirements of a boutique and allowing the merchandise to become the main stars. Light wood grains and white-washed walls bring about a sense of quiet elegance to the interior.
Lighting forms a fundamental element which seeks to bind and enhance the other elements employed. Great care is placed on creating an atmospheric retail environment which will draw the customers’ attention and pique their curiosity before and after they step into the store.