The designers Elisabetta Coccioni, Martina Fagiani, Andrea Gross Gaiani

Simple Be.
The Simple Be project stems from the friendship between three designers, Elisabetta Coccioni, Martina Fagiani
and Andrea Gross Gaiani, and their desire to create a timeless and unique accessory. A bag for everyday
life, which is able to adapt to different lifestyles and express individual personality.
Made to last, Simple Be has been updated and put to the test during its development. It has survived Danish
winters and Italian summers, proving the great potential of the skilful combination of design, high quality
materials and expert craftsmanship.

Simple Be will be showcased during The Milan Furniture Fair at the Fuori Salone exhibition from the 9th
to the 14th of April 2013. This opportunity arises from the idea sponsored by DU UT DESIGN to provide
a space for the promotion of design, artisanal craftsmanship and small-scale production. The location
is La Cordata, an interesting historic architecture surrounded by beautiful gardens located in Via San
Vittore 49, beside the National Museum of Science and Technology, and at a brief walk’s distance from
Spazio Rossana Orlandi.

Simple Be is simple by nature!
A comfortable and functional bag with a clean and elegant design based on simple, balanced lines. Its compact
volume and sharp geometry are discreet yet versatile, adapting to many contexts.
Simple Be BASIC is hand-made in Italy, using only the highest quality materials with respect for the environment
and local traditions. Each bag is crafted entirely by hand in Monte Urano, a small town nestled in the
beautiful hills of the Marche. This region is known for the expert craftsmanship in leather-working, where
expert artisans honour tradition and provide in-depth knowledge of the materials employed, combining traditional
methods with state of the art manufacturing technology.
Simple Be is manufactured using only naturally soft, unsanded and unpolished full-grain leather (the finest
selection of hides). This process preserves the grain surface and original features of leather, including durability
and breathability properties.
We exclusively employ vegetable-tanned leather, which is processed using only water, lime, and tannins extracted
from wood according to the ancient traditional method. This manufacturing process guarantees a low
environmental impact (no heavy metals are employed during tanning) and a lower risk for allergies.
Attention to quality, natural materials, and traditional processing techniques ensure a final product that ages
without tarnish, becoming a unique, recognizable and personal object by absorbing the traces of our daily
lives. Reinforced stitching on the handle and straps guarantees maximum endurance even when the bag is

Simple Be Limited.
Every bag is imbued with the culture and traditions of the location and individuals behind its creation, from its design to each phase of manufacturing. Simple Be Limited is Simple Be’s new challenge, a pursuit combining art and experimentation, providing the opportunity for expression and cross-influence between different creative and artistic points of view, and transforming Simple Be into a unique object of high artistic and cultural value. Simple Be Limited is a limited edition of bags conceived in collaboration with artists and designers from different backgrounds, whose individual perspectives and know-how offer a new interpretation of Simple Be BASIC’s personality and attitude.