Sculptural, simple and elegant : Smokey redefined the archetype of the clothes hanger into an original typological reversal. The result is a simple and elegant outdoor ashtray, capable of harmoniously relating both smokers and non-smokers .
The simplicity of the shape denotes an anthropological attention to the act of the smoker , accompanying him to extinguishing his cigarette ; the stub, extinguished off the inside surface of the Y, slides gently below and disappears into the inner tank . A small, spring tool then facilitates the extraction for the following emptying .
The material importance of cast iron, other than giving it an almost totemic appearance, makes Smokey transversal also in the choice of the setting, which can also include locations as exclusive and rich in history as the Teatro Alla Scala in Milan.
The project was nurtured during the second edition of the JTI Clean City Lab (2012), an international contest sponsored by JTI , which attracts students from the most prestigious European schools of design in order to encourage the development of innovative sustainable solutions capable of facilitating the coexistence of smokers and non-smokers within the urban context .
Starting from December 7th, jointly with the opening of the 2013/2014 season, Smokey becomes the official ashtray of Milan’s prestigious “Teatro alls Scala”.