I made the connection between sweeping your floor to raking the sand in a traditional Japanese Zen Garden. In these gardens it is not about the sand, it is about the act of raking and what one contemplates during this repetitive action. The broom works like this too, as a tool it interacts with the user on an emotional and utilitarian level.
My goal was to make a better broom, even if only a small contribution considering that the broom is such a highly evolved object. I focused on the idiosyncrasies that make sweeping cumbersome and often counter-intuitive. From here I made a broom that is both a hand-duster and a broom, the pivoting head allows it to access all corners, it stands upright on its own, it folds vertical for easy storage with a magnet that allows it to snap shut, the bristles will never get damaged while not in use since the broom will not be resting on the bristles.