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On Screen

Swiss Poster Generator is a collaboration between brothers Ben and Clark DuVall. It merges their respective mediums of graphic design and software engineering, exploring the nexus of art and technology, modernism and post-modernism in the era of desktop publishing.

The Swiss poster is the height of precision in graphic design. In many ways, the computer has eliminated the need for human precision by reducing information down to bytes and pixels. Yet how come, in the age of such precision, bad design still persists, even becoming more common in the pixel age? Swiss Poster Generator is meant as a tool for the design layman, an alternative to desktop publishing programs, but never to the designers trained eye.