Harry and MoCoLoco Editors, hi there,
Here’s a juicy bit of design gold…
Wanted to be sure you saw Cinco’s latest work for the brand Nixon:
The Blaster (a bluetooth speaker that can go anywhere).
High res images: http://cincodesign.com/work/nixon-the-blaster-product-design/
And the news…
For Immediate Release
CINCO DESIGN in PORTLAND CREATES
BOLD NEW PRODUCT FOR NIXON:
The Blaster, New High-Performance
Morning Sky Public Relations
415-717-4516 / firstname.lastname@example.org
(Portland, OR) December 10, 2013 – Cinco Design, the branding and product design agency in Portland, Oregon, has created The Blaster, a new product for Nixon, their partner for more than 15 years. The Blaster is an ultra-lightweight, high-performance Bluetooth speaker with shock- and water-resistant construction, engineered to deliver epic sound while standing up to the full impact of skate, surf, snow and urban lifestyles.
“Our challenge was to design an icon you can drop, huck and bash and still sounds amazing – because we knew The Blaster had to take it,” said Kirk James, Founder and Executive Creative Director of Cinco. “We were designing a product that had to stand up to the demands of life on the road for many of our sport’s top-touring athletes.”
Working with Nixon’s engineers and team of world-class athletes, Cinco tapped their insights gained from years of travel and training and began the process of designing a wireless speaker that could take a beating, endure the elements and truly go wherever they go.
The Blaster began life as the wireless evolution to the TPS (aka The Party Starter), Nixon’s original travel speaker that earned Cinco the coveted Red Dot award for design excellence. “Needless to say,” said James, “the TPS struck a chord. When the ask came to up the ante for an even tougher, louder, bombproof follow-up in The Blaster, we knew we were going to have to strip it down to the chassis and reimagine it from the inside out.”
Cinco crafted an ingeniously simple three-part solution for locking out the elements. They outfitted the charging and auxiliary ports with flexible trapdoors; customized a silicone sleeve that wraps around the entire body, including the top controls; and designed a water-resistant, acoustically transparent membrane to also protect the drivers. The result is a speaker that’s rock-solid and tightly sealed.
“Above all we wanted to take the sound to another level and make it even easier to use in addition to being ridiculously durable,” said Matt Capozzi, Product Experience Director. “The early explorations of The Blaster concept began with a more streamlined and foolproof UI, then moved onto scale and proportion. We all loved the smaller size of The TPS, but knew that if we went a little bit bigger more sound would follow. So, together with the Nixon sound team, we beefed up the scale, reengineered the acoustics and turned The Blaster into a virtual fortress of sound.”
Cinco has been a long-standing partner with Nixon, collaborating on game-changing watches and audio that bring modern design, crisp detailing and next-level performance together in style. “We’ve created another solid addition to the Nixon family as a result of our proven creative partnership,” said James. “The Blaster illustrates once again Nixon’s approach to products that are ‘Team-Designed, Custom-Built.’”
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 65 countries, Nixon’s product range has grown to include select men’s and women’s soft goods, leather goods, custom headphones and audio accessories.
ABOUT CINCO DESIGN
Cinco is a strategic brand & product design firm in Portland, Oregon, that’s been driving innovation for progressive lifestyle brands since 1998. We design platforms, products, and experiences to help companies reach their customers across fashion, sports, entertainment, and digital lifestyles. This is where our roots are, so connecting with our partners and their audiences comes naturally. Whether it’s an individual design execution or large-scale integrated design and branding program, we keep the bigger story in focus to ensure all components of a brand’s experience work together, seamlessly. We’re at cincodesign.com.
Alexis Cohen, MA
Morning Sky Public Relations
Studio 333, The Loft
333 Caledonia Street
Sausalito, CA 94965
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