Body Iterations
Strap Iteration
The Carpenter Collection
The Carpenter Collection
Inspired by Nature
Final Strap Designs
Red Sanders & Makore
Blackwood & Leather
Early Prototypes

First Ever Soft and Flexible Wrist Watch Made of All-Natural Wood by Analog Watch Co.
“We’ve transformed wood as a material. “

The Carpenter Collection is the first ever line of gender neutral wooden watches designed with a truly soft and flexible wooden strap! Help us bring this product to market by spreading the word about or story and our Kickstarter campaign found here: http://kck.st/GTWjGk

HIGH RES IMAGES VIEWABLE HERE: www.analogwatchco.com/press

We’ve spent months working on our design and process, and another few months securing manufacturing for production. We are ready to place our first orders for inventory. What started as a project of passion, has turned into a bigger brand built around using unique and natural materials, with a focus on a highly refined design process.

“We think the simple, clean, and iconic design highlights the all-wood grain.

“We want to inspire through attention to design and process!”

Designer and founder, Lorenzo Buffa, has a background in the product industry. He is an experienced wood worker and he holds a Bachelors of Science in Industrial Design from The Univserity of The Arts Philadelphia. He’s recently been the recipient of a grant from the Corzo Center for The Creative Economy and was a participant in GoodCompany Ventures 2013 Startup Accelerator.

Kickstarter campaigns operate under an “all-or-nothing” funding model so if the Carpenter Collection doesn’t reach it’s goal at the end of 30 days then we can’t bring this design to market. Help us, and you might be among the first in the world to wear a soft, beautiful, wood and leather watch!

“Our inspiration comes from the positive feeling one gets when they are immersed in a natural surrounding. ”

To follow the progress and behind the scenes work involved in design, be sure to follow us on Facebook, Instagram, and Tumblr to follow the progress and to see what we’re doing behind the scenes!


If you’d like more information about The Carpenter Collection and Analog Watch Co., or to schedule an interview with Lorenzo, please email info@analogwatchco.com. You can also give us a ring at484-904-8008.