The Glowing Wheels are three giant kinetic POV (Persistence of Vision) installations by Aether& Hemera. These bright and lively wheels projected ‘illusions’ of texts and designed patterns to the audience. The installations consist of arrays of LEDs, attached in motor-powered blades. Each LED programmed to continually change its colour and intensity, and together they formed certain designed pattern. The Glowing Wheels were utilizing the Persistence of Vision phenomenon, where human’s eye retains an image for a brief moment after it was actually seen, and stroboscopic effect from the spinning motion, thus as the blades spun, they projected text and merry patterns for the audience to see.
The project was part of Shimmer Event 2012 on Whitley Bay, North Tyneside and was aimed to connect the memories of the famous Spanish City Fairground with its new structural development and the use of space. Inspired by the Rainbow Pleasure Wheel, the success of the 1914s Spanish City Fairground, the Glowing Wheels represents dynamism, the thrill of the ride and the fun festivities of the fair. They also relived childhood memories and, at the same time, providing a statement of optimism for the future to the audience.