This is a Deadgood Story, and is the result of a collaboration between British design brand Deadgood, multidisciplinary studio YCN, and the London based animators Plastic Horse.

This short animation was commissioned for YCN’s annual Student Awards dinner at which Deadgood Director Dan Ziglam presented an award. Under the creative direction of Deadgood the story tells the tale of how this young company came to being and gives a humorous insight into how Dan and fellow director Elliot Brook established their company and how the brand operates. The animation wouldn’t have been possible without the support of YCN and the talents of Plastic Horse, illustrator Sarah Hoyle and sound designer Evan Gildersleeve.