Tzapos – The Flying Hairdressers mobile hair salon by Designliga

Tzapos – The Flying Hairdressers. Corporate Design: Logo functions in open design system, color palette, truck decal illustration. Photo credits: Designliga Bureau for Visual Communication and Interior Design

A mobile hair salon is about to hit the road in Munich. Designliga realized this new retail concept and developed the name, corporate, and interior design for “Tzapos – The Flying Hairdressers.”

Information on the client

Konstantinos Tzapos is a master hairstylist and a qualified automotive mechatronic technician. In a fully equipped professional salon installed in an American step van, he is ready to roll out into the market.

Task
Realization of a mobile hair salon including naming, corporate, and interior design.

A salon manager at a renowned Munich salon for several years, Tzapos noticed that although customers enjoyed visiting the hair salon, traveling to and from the salon took up too much of their time. However, working with clients in their homes was out of the question as this could not match his high standards of equipment and of the salon experience. In his truck, he offers a comprehensive range of services, including consultation, cutting, coloring, and hair extensions, and service, and can be flexibly booked via app.

Approach
Starting with the leitmotifs of freedom and departure, which were developed throughout briefings, an association with the 1960s emerged. The graphic and illustrative style of the 60s, especially the role and representation of hair during this decade, served as inspiration throughout the design process.

Stylized hair is a central theme throughout the corporate design: in the logo, an abstracted form symbolizes a precise cut while simultaneously referring to the succinct “Z” within the name. A flexible design element in the communication design, waving hair conveys the feeling of freedom and provides dynamic. The typography sets a modern, sophisticated accent. The design system, consisting of word and image branding, supports versatility of application and dimensionality. The primary warm gray tone characterizes the style of the step van, and the accent color of violet stands for creativity and inspiration.

The interior establishes a contrast to the outer structure. A large skylight provides natural light. Built completely from European maple wood, the interior design references the inside of a camping bus. The dimensions and functions of the cabinets were exactly tailored to the hairstylist’s workflow. Combined with details including leather grips and a kilim rug print, the wood creates a warm, comfortable atmosphere. The carpet pattern, customized with individual illustrations, invites the viewer to discover unexpected details

designliga.com

Tzapos – The Flying Hairdressers. Retail concept: Naming, corporate design and interior design. Photo credits: Designliga Bureau for Visual Communication and Interior Design

Tzapos – The Flying Hairdressers. Corporate Design: Graphic design element, individual hairstyle for each automobile. Photo credits: Designliga Bureau for Visual Communication and Interior Design

Tzapos – The Flying Hairdressers. Corporate Design: Logo functions in open design system, color palette, truck decal illustration. Photo credits: Designliga Bureau for Visual Communication and Interior Design

Tzapos – The Flying Hairdressers. Interior Design and Styling: Overview. Photo credits: Designliga Bureau for Visual Communication and Interior Design

Tzapos – The Flying Hairdressers. Interior Design: Printed vinyl rug, pattern design. Photo credits: Designliga Bureau for Visual Communication and Interior Design

Tzapos – The Flying Hairdressers. Interior Design: Overview of working area and storage cabinets, sink closed. Photo credits: Designliga Bureau for Visual Communication and Interior Design

Tzapos – The Flying Hairdressers. Interior Design: Overview of working area and storage cabinets, sink open. Photo credits: Designliga Bureau for Visual Communication and Interior Design

Tzapos – The Flying Hairdressers. Interior Design: View of service area from rear of salon. Photo credits: Designliga Bureau for Visual Communication and Interior Design

Tzapos – The Flying Hairdressers. Interior Design: Leather mounts. Photo credits: Designliga Bureau for Visual Communication and Interior Design

Tzapos – The Flying Hairdressers. Interior Design: Product presentation and fixtures. Photo credits: Designliga Bureau for Visual Communication and Interior Design

  • Share on

Comments are closed.

Advertising directly on this site is quick, simple, precisely targeted and cost-effective: learn more