uncanny valley-o

Uncanny Valley is a term in Robot Science describing a sudden dip in people’s preference graph when a robot reaches an awkward resemblance to humans on the way to perfect likeness. Universally, any image of the human body out of social norm is uncanny. For this project, I have made 11 brooches that have uncanny resemblance to the human body.

The culture around things that are closely involved with the human body has reached to the extreme level of sophistication, the significance of the things being used on, for, into the human body has taken over the natural entity of the physical body of the most divine animal on the earth. The culinary culture conceals perfectly of the fact that we are eating something dead as the costume culture high-lights the social background of people over the bare form of the body. There is an interesting symmetry between what is being worn and what is being eaten that they seal the divine illusion seamlessly in and out of the body.

I aimed to stage the uncanny confrontation of seeing the jewellery that resembles the body that resembles food; the fruit and vegetables that resemble unpolished bare and meaty human body, sitting on the top layer of the real human body as brooches.

The idea is realized by a series of staged photographs by Stephanie Wiegner which depicts light-minded interactions between the wearer and the brooches. The photographic space is fitted out with benign but contemplative ambiance from the wearer’s gaze.


Cho Hyunjung is a jewelry artist whose interest is in the scene a piece of jewellery can create.
Stephanie Wiegner is a photographer who likes to explore the possibilities of staged photography. Both of them are intrigued by the narrative aspects of their respective disciplines. They live and work in Stockholm after graduating from Konstfack University of Arts, Crafts and Design with MFAs in Jewelry Art and Storytelling in 2011.