Now everyone can enjoy the benefits of a custom fit, carbon fiber bike for only $995. Brooklyness introduces the new ergonomic “Universal Bike” with a Kickstarter campaign starting on June 24th.
Backers could get a fully adjustable “Universal Bike” made in carbon fiber for only $995 and a three-speed version for $1195. Early backers may get a special offer for $895 and $1095 respectively. The funds will be used for production tooling and to develop the size & fit app that creates a perfect match with your body and the bike.
With more than 7 billion people, whom on average, more than half live in cities, urban mobility has become one of the hot issues to solve. At Brooklyness, we believe bikes are part of the solution to these new challenges we face, so we focused our efforts on understanding why people use or do not use bicycles and we found that comfort is one of the main reasons that keep people from riding.
With this in mind, we designed the “Universal Bike”, the first ergonomic bicycle for the masses. Our proprietary design allows for an easy change of geometry, making it possible for one bicycle to fit 99% of the population. With three basic measurements of the rider’s body and a riding preference, the app calculates the right setting ensuring a perfect fit. Furthermore, the same bicycle could be set for different riding experiences, like a road bike, beach cruiser, race bike, etc., making it an ideal design for the user and also for the manufacturer, distributor and retailer.
Our market is people that have the intention to ride but are not doing it now. According to the Pedestrian & Bicycle Information Center, 18% of the US population over 16 rode a bike at some point in 2012. However, less than 1% rides on a regular basis. This tells us that there is a large percentage of the population that has the intention of riding but do not stick with it. We attribute this desertion, mainly to the lack of comfort.
It is clear that having a well fitted bike has many advantages. That is why performance athletes have their bicycles tailored to fit for optimum performance. Serious riders pay thousands of dollars to get custom made bikes as well. With the “Universal Bike”, everyone can share these benefits for less than a thousand dollars.
The “Universal Bike” could change the bicycle industry, making logistics and inventory management a lot easier. More importantly by making the riding experience more comfortable and affordable.
About Brooklyness: Our mission is to get more people riding bikes in urban environments. To that end, we design, build and sell cycles for the city dweller. Our products are practical mobility solutions, crafted to provide comfort and style. www.brooklyness.com