Shanghai-based creative agency CIRCULAR created a kitchen accessories collection for German ceramics brand Villeroy & Boch consisting of cookware, textiles, storage and counter-top items. Sourced across Asia in collaboration with Hong Kong company Li & Fung, this collection uses high quality materials like solid oak, borosilicate glass, stainless steel and cotton.

Cookware: CIRCULAR created this high-quality, hard-working and affordable cookware to use every single day. The high quality stainless-steel cookware achieves the ideal balance of professional-level performance, modern style and every-day practicality. Featuring a thick aluminium core impact bonded base for uniform heat transfer, these pieces brown and sear foods beautifully in minutes. Glass lids let you monitor the cooking process without having to open the lid and therefore better preserve the flavours of your food. Pouring spouts and a colander function on sauce pans make it easy to drain liquids quickly and easily. The exclusive handle design integrates hanging rings and cool silicone grips to better protect your hands.

Preparation: drawing upon many years of culinary experience, CIRCULAR designed and developed the exclusive Villeroy & Boch line of non-scratch kitchen tools – perfect for use with any type of cookware. These professional-quality utensils combine oiled solid oak handles with heat-resistant nylon. The practical hanging rings allow easy storage and make the tools exceptionally comfortable to use.

Storage & counter-top: no kitchen is complete without a range of storage and counter-top tools. CIRCULAR designed and developed a beautiful and practical collection of containers, cook book stands, spice mills, oil & vinegar dispensers, cutting boards, mixing bowls and measuring cups featuring high quality, authentic materials like solid oak, borosilicate glass, stainless steel and silicone.

Textiles: CIRCULAR designed a signature textile collection for all sorts of tasks – the 100% cotton dish towel mops up spills and dries pots and pans with ease. Each item features an exclusive and stylish Villeroy & Boch pattern in three colour ways and has a loop for hanging.


stainless steel cookware with cool silicone grips and aluminium core impact bonded base

sauce pans with pouring spouts, glass lids with colander function

non-scratch kitchen tools made of oiled solid oak handles and heat-resistant nylon

practical hanging rings for easy storage

storage and counter-top items

solid oak cook book stand

textiles featuring an exclusive and stylish Villeroy & Boch pattern

apron with pattern