Animated and directed by o-motion for the World Health Organisation

Animation: Olly Hayes
Illustration: Tom Burden
Music: Sanj Sen

Tobacco is public health enemy number one. It kills six million people every year. The tobacco industry does everything it can to undermine anti-tobacco work. WHO has chosen “Stop tobacco industry interference” as the theme for the 2012 World No Tobacco Day – on 31 May. Discover the subversive methods of the tobacco industry by watching the campaign video. Find out what WHO, governments and civil society are doing, and how you can help stop the tobacco industry in its tracks, by joining the conversation on Twitter @WHO – #NoTobacco. (twitter.com/#!/who)