BMW M represents the best in high-performance, exceptionally designed
vehicles. Cundari’s challenge was to bring this high standard of excellence to
life in a way that would work across a multitude of existing BMW dealerships,
without altering any bricks and mortar elements. Foregoing the typical banners
and wall graphics, we transformed the two-dimensional M logo into something
completely unexpected: dynamic modular furniture. Fully functional and
visually inspiring, the components can be configured as a bench, individual
seating, tables, display shelving, or as artistic sculptures in their own right.
The first full set of furniture is currently on display in a BMW
dealership in Laval, Québec, and plans are being discussed to
make the furniture available to BMW dealerships across Canada.
Please contact me for additional information and/or images.