Calcarea is the commercial development of my Master final project, a work on the re-use of an industrial stone waste as a component of an experimental ceramic material. This project focuses on a local production scale and wants to represent the Tuscan traditional stone industry through a new perspective. Using an industrial output as a re-evaluated material I identified an immaterial dimension of the reference territory as an added value and a quality indicator.
Calcarea is a collection of objects. Its name is linked to calcium, Ca, marble most important chemical element. Following the systemic design principles, where every industrial output has to become an input for another production system, the aim of Calcarea project is to re-evaluate a stone waste powder through its use as raw material for an experimental stone and clay mixture.
Since marble waste is one of the core material I used to make Calcarea products, the shapes I designed for the collection root in the majestic volumes of ancient classical buildings, in the impressive but essential elements of marble quarries, and the pure lines of some contemporary architectures.
Calcarea has been developed in collaboration with a Tuscan small ceramic company. The collection is handmade and realized through potter’s wheel molding. Also the surface groove decoration is handmade.
Calcarea objects have two different surfaces: a transparent finished one and a rough one, which shows the core mixed material, its nature, its visual and tactile qualities. Each item is different because the waste I used has a heterogeneous composition: for this reason the material colour surprisingly changes, giving a warm shade, sometimes with whitish brush strokes. Calcarea collection has three different containers with a small hand-sewn leather flaps to open them.
All these details made each Calcarea element a unique, special piece.
To show the project I design an experimental and extreme photoshooting in a quarry in collaboration with the photographer Stefano Bellamoli.
Calcarea collection will be soon for sale.
Calcarea has been developed thanks to Artex, in collaboration with Rossoramina and Attucci Marmi.
Calcarea has been showed at HOMI Milano 2014, and at the International Handicrafts Trade Fair 2014 in Florence.
product design FRANCESCA GATTELLO
photography STEFANO BELLAMOLI
set design FRANCESCA GATTELLO and STEFANO BELLAMOLI
set assistance ANNA MARIA TOMMASI
illustration GIACOMO BAGNARA
flowers TANIA MUSER