Copper In A Box is a design exhibition promoted by European Copper Institute and Istituto Italiano Rame, that explores the incredible possibilities of copper and its alloys, presenting an innovative collection of domestic objects.
The design for the exhibition grew out of considering the form of the exhibition should take to create an abstract architectural space which could be re-organized in many different places. This led the Italian designer Riccardo Giovanetti to base the exhibition on modular elements, the formalization of which came to be in inspired by the image of a sequence of boxes.
In an environmental perspective the ambition was to create an exhibition with focus on reuse and low material cost. The exhibition’s aesthetic is simple and modern, and, in sympathy with the copper’s image, communicates quality through the use of simple and direct geometries. Packaging and boxes are the same thing here and the natural plywood convey proximity and warmth, while the brass details reflect modernity, and efficiency.
The setup of the exhibition discards with tradition. The focus is not on random objects displayed alongside textbook descriptions, but rather on process. This help visitors to draw connections between the underlying ideas and principles that drive copper in design.
The exhibition is flexible and new ideas and objects are added and deleted to keep it geographically relevant and as immersed as possible in local design debates.
From 3 to 30 July, the Triennale Design Museum in Milano will host the Copper In A Box exhibition.
The exhibition was previously hosted at Casa Décor in Barcelona (March 2012) and at Musée Des Arts Et Métiers in Paris on the occasion of the Designer’s Days (May 2012).
Exhibition : COPPER IN A BOX Exploring the qualities of copper in design www.copperindesign.org
Location : Triennale Design Museum, Milano www.triennale.org
Promoter: European Copper Institute, Brussels www.eurocopper.org and Istituto Italiano Rame, Milano www.iir.it
Designer: Riccardo Giovanetti www.riccardogiovanetti.it
Media Relations : Copyright, Milano www.agenziacopyright.it
Photo Credit : Enza Tamborra www.enzatamborra.com