When art meets fashion true originality is born. This is definitely true for the frolicsome series for the latest Vlisco campaign, Jeu des Couleurs. by hand of the dutch photography duo Freudenthal/ Verhagen. The duo is known for their eye-catching surreal imagery.Vlisco, a dutch textile manufacturer, has shaped the fashion landscape in West -and Central Africa since 1846. The images the two photographers made for Vlisco are based upon the Odalisque paintings by Matisse and show perfect match between fashion and art.
Handprinted dutch design
Vlisco is all about design. The rich patterns and brightly coloured designs are printed by hand, in Holland of all places, according to a special waxing technique. Its luminous patterns specially made by designers from all over the world. A “Vlisco” is a popular item to wear to special occasions like weddings and funerals. The fabrics are so popular, Vlisco produces a new range of unique design every four months.
A colourful Story of Layers
Vlisco’s unique designs combined with the complex layering technique of Freudenthal/Verhagen, results in an explosion of colours and optical illusions. Each image tells a story of layers. Each image forms a great example of the strong visual language so characteristic for the body of work by Freudenthal/ Verhagen.