Scripture on all the sleeves


I trust all is all is well on your end. My name is Lambert McOwusu. I’m a product and interaction design student at Los Angeles’ Art Center College of Design, and a team member at Fruition LV(L.A. location). It is with great pleasure that I present to you a project that I have been working on. Over the past few months, I have dedicated copious amount of time, and unbridled passion to explore a concept that was inspired by Kanye West’s Yeezus tour.

The project, called GOOD gOD Series, is a collection inspired by Kanye West’ Yeezus album(more notably his song “I am a god”), tour, press interviews, Kanye’s GOOD Music label logo, and Apple’s “Here’s to the Crazy Ones” commercial. The the project seeks to pay tribute to those who have taken the road less traveled and broken barriers that were previously considered impossible. I aim to highlight individuals who have not only reached an unforeseen pinnacle of success, but in the process, have carved a new path that others can follow and inspired others to reach great heights.

The GOOD gOD Series, which will be released through a brand of mine called 808s:Origins, will begin with a series of high quality t-shirts with an image of selected icons on the front, a quote by this same icon on the back, and a scripture that reads “Psalms 82 – I have said you are gods; you are all children of the most high” on the left sleeve. Currently, the line consists of only t-shirts; however, I am currently working on outerwear, and other lifestyle products. I intend on presenting my line to the public through multiple releases lasting approximately 2 to 3 months: eight icons every 2 to 3 weeks. The initial release date of the first products is set for May 30th, however preorders are currently available at Launchpadstore.com.

As a designer, it would be an honor to have my project featured on MOCO LOCO. I believe your website is the perfect platform to spread the message and vision. I do realize that you receive a high volume of requests and I thank you in advance for your consideration. I have attached links and visuals for your consideration. If you have any questions or concerns please feel free to reach out to me at rxcketeer@me.com. Thank you.